Chasing Clicks – metriek moet een strategie ondersteunen maar geen strategie op zich zijn

New York Times R&D baas Matt Boggie publiceerde op Medium.com een stuk over de onzinnigheid om je teveel te laten leiden door de metriek van de aantallen. Als voorbeeld geeft hij het megasucces van Seinfeld dat in het begin mocht rekenen op een totaal gebrek aan populariteit. Veel tijd was nodig om het grote publiek bekend te maken met een serie die compleet afweek van de norm (*). Matt betoogt dat we niet in staat zijn om de boel goed te meten, en zeker niet op korte termijn. Hij pleit daarom voor een simpele focus, die zo oud is als de weg naar Rome.

Whether a story is spread through print, websites, mobile applications, or watch-sized glances, it is the quality of the story and the clarity with which it’s told that reaches hearts and changes minds.

Ik ben het grondig met hem eens.

Chasing Clicks →

* FUCK de norm!

Geluid is voor tv belangrijker dan voor film

Studies on television sound typically begin by emphasizing that television, unlike film, relies more heavily on sounds than images and that the sound practices used in the production of television’s primary genres (including news, sports, game shows, sitcoms, commercials, etc.) are based on practices developed not for film sound but rather for radio. For example, in his 1982 book Visible Fictions John Ellis argues that television, unlike film, employs sound “to ensure a certain level of attention, to drag viewers back to looking at the set” (Ellis 1982: 128). Sound is more important for television, in other words, because it appeals to the sense of hearing rather than the voyeuristic pleasures of the cinematic gaze.

EDITORIAL: Rethinking Theories of Television Sound

The Web We Lost

This isn’t our web today. We’ve lost key features that we used to rely on, and worse, we’ve abandoned core values that used to be fundamental to the web world. To the credit of today’s social networks, they’ve brought in hundreds of millions of new participants to these networks, and they’ve certainly made a small number of people rich.

 

But they haven’t shown the web itself the respect and care it deserves, as a medium which has enabled them to succeed. And they’ve now narrowed the possibilites of the web for an entire generation of users who don’t realize how much more innovative and meaningful their experience could be.

The Web We Lost

Neem de tijd voor kwaliteit

My advice for songwriters is to take the time. I have to say that all the time. “Couldn’t you have just spent another five minutes on the bridge?” [laughs] In a sense, you could say, it’s never done. There’s always room for improvement. I’m always looking to change a word here, a word there, a note here, a note there, just to constantly push it towards the best that I can make it.

(bron)

Storytellers opgelet!

The dominant idea of a website is still built on a separation of media, and links between words serve as the defining paradigm for publishing and navigation.

Zeega is ushering in an era when audio, image and timing define web experiences. Combating information overload, links are fewer, visual and contextual. Sites are self-contained, smaller and as easy-to-share and embed as YouTube videos. With Zeega, the website finally becomes a genuinely new medium that everyone can join in making. This new form of website is collaborative, integrating media from across the web, experienced via maps and other interfaces.

zeega.org